Exploring small and medium enterprises (SMEs) food packaging as a touch-point to promote nation branding at Kuala Lumpur International Airport (KLIA)
The purpose of this study is to investigate the potential of national identity to be usedas a promotion factor by Malaysian Small and Medium Enterprises (SMEs), through its food packaging.The Kuala Lumpur International Airport (KLIA International Airport, KLIA) was chosen as the targetlocation becau...
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| 主要作者: | |
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| 格式: | thesis |
| 語言: | eng |
| 出版: |
2019
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| 主題: | |
| 在線閱讀: | https://ir.upsi.edu.my/detailsg.php?det=4855 |
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