Penerimaan dan penggunaan S-dagang dalam kalangan usahawan PKS di Malaysia
Kajian ini bertujuan untuk mengkaji faktor individu (sikap dan efikasi kendiri),teknologi (jangkaan prestasi dan jangkaan usaha), persekitaran (pengaruh sosial dan keadaanfasiliti), perubahan persekitaran (pencetus peristiwa) dan hubungannya dengan niat dan penggunaansosial dagang (s-dagang). Kajian...
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HF Commerce Azilahwati Adam Penerimaan dan penggunaan S-dagang dalam kalangan usahawan PKS di Malaysia |
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Kajian ini bertujuan untuk mengkaji faktor individu (sikap dan efikasi kendiri),teknologi (jangkaan prestasi dan jangkaan usaha), persekitaran (pengaruh sosial dan keadaanfasiliti), perubahan persekitaran (pencetus peristiwa) dan hubungannya dengan niat dan penggunaansosial dagang (s-dagang). Kajian ini juga menguji model penerimaan dan penggunaan s-dagang bagiusahawan perusahaan kecil sederhana (PKS) di Malaysia. Kajian tinjauan ini telah dijalankan disembilan buah negeri di Malaysia melibatkan 250 usahawan PKS. Data telah dianalisis menggunakanteknik Partial Least Squared Structural Equation Modelling (PLS-SEM). Dapatan kajian menunjukkanbahawa terdapat hubungan yang signifikan antara faktor individu (β = 0.341, p<0.05), teknologi (β =0.382 p<0.05) dan persekitaran (β = 0.245 p<0.05) dengan niat dan juga penggunaan s-dagang. Faktorperubahan persekitaran didapati tidak berperanan sebagai penyederhana (r = 0.082) antara niat danpenggunaan tetapi berupaya meningkatkan kekuatan hubungan antara niat dan juga penggunaan sebanyak0.15. Hubungan-hubungan ini telah membentuk satu model penerimaan dan penggunaan s-dagang yangmempunyai ketepatan ramalan relevan peringkat sederhana. Implikasi kajian ini boleh dijadikanrujukan kepada agensi dan usahawan PKS dalam mempertimbangkan kemungkinan untuk menggunakans-dagang ke arahkemajuan perniagaan. |
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Azilahwati Adam |
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Azilahwati Adam |
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Azilahwati Adam |
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Penerimaan dan penggunaan S-dagang dalam kalangan usahawan PKS di Malaysia |
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Penerimaan dan penggunaan S-dagang dalam kalangan usahawan PKS di Malaysia |
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Penerimaan dan penggunaan S-dagang dalam kalangan usahawan PKS di Malaysia |
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Penerimaan dan penggunaan S-dagang dalam kalangan usahawan PKS di Malaysia |
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Penerimaan dan penggunaan S-dagang dalam kalangan usahawan PKS di Malaysia |
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penerimaan dan penggunaan s-dagang dalam kalangan usahawan pks di malaysia |
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Universiti Pendidikan Sultan Idris |
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Fakulti Pengurusan dan Ekonomi |
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2018 |
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oai:ir.upsi.edu.my:52020-02-07 Penerimaan dan penggunaan S-dagang dalam kalangan usahawan PKS di Malaysia 2018 Azilahwati Adam HF Commerce Kajian ini bertujuan untuk mengkaji faktor individu (sikap dan efikasi kendiri),teknologi (jangkaan prestasi dan jangkaan usaha), persekitaran (pengaruh sosial dan keadaanfasiliti), perubahan persekitaran (pencetus peristiwa) dan hubungannya dengan niat dan penggunaansosial dagang (s-dagang). Kajian ini juga menguji model penerimaan dan penggunaan s-dagang bagiusahawan perusahaan kecil sederhana (PKS) di Malaysia. Kajian tinjauan ini telah dijalankan disembilan buah negeri di Malaysia melibatkan 250 usahawan PKS. Data telah dianalisis menggunakanteknik Partial Least Squared Structural Equation Modelling (PLS-SEM). Dapatan kajian menunjukkanbahawa terdapat hubungan yang signifikan antara faktor individu (β = 0.341, p<0.05), teknologi (β =0.382 p<0.05) dan persekitaran (β = 0.245 p<0.05) dengan niat dan juga penggunaan s-dagang. Faktorperubahan persekitaran didapati tidak berperanan sebagai penyederhana (r = 0.082) antara niat danpenggunaan tetapi berupaya meningkatkan kekuatan hubungan antara niat dan juga penggunaan sebanyak0.15. Hubungan-hubungan ini telah membentuk satu model penerimaan dan penggunaan s-dagang yangmempunyai ketepatan ramalan relevan peringkat sederhana. Implikasi kajian ini boleh dijadikanrujukan kepada agensi dan usahawan PKS dalam mempertimbangkan kemungkinan untuk menggunakans-dagang ke arahkemajuan perniagaan. 2018 thesis https://ir.upsi.edu.my/detailsg.php?det=5 https://ir.upsi.edu.my/detailsg.php?det=5 text zsm closedAccess Doctoral Universiti Pendidikan Sultan Idris Fakulti Pengurusan dan Ekonomi Ab Hamid, M. R., Mustafa, Z., Mohd Suradi, N. R., Idris, F., & Abdullah, M. 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