Pengaruh emosi berbelanja terhadap sikap dan niat berbelanja wanita di Selangor

Pengaruh emosi berbelanja terhadap sikap dan niat berbelanja wanita di Selangor

Kajian ini dilakukan untuk menentukan pengaruh emosi berbelanja terhadap sikap danniat berbelanja dalam kalangan wanita di negeri Selangor. Pendekatan kuantitatif dandeduktif diguna pakai bagi menjalankan kajian ini. Data dikumpul melalui kajian tinjauan sampelmenggunakan borang soal selidik yang di...

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Main Author: Peranika Heriranto
Format: thesis
Language:zsm
Published: 2020
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HG Finance
Online Access:https://ir.upsi.edu.my/detailsg.php?det=6438
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id oai:ir.upsi.edu.my:6438
record_format uketd_dc
institution Universiti Pendidikan Sultan Idris
collection UPSI Digital Repository
language zsm
topic HG Finance
spellingShingle HG Finance
Peranika Heriranto
Pengaruh emosi berbelanja terhadap sikap dan niat berbelanja wanita di Selangor
description Kajian ini dilakukan untuk menentukan pengaruh emosi berbelanja terhadap sikap danniat berbelanja dalam kalangan wanita di negeri Selangor. Pendekatan kuantitatif dandeduktif diguna pakai bagi menjalankan kajian ini. Data dikumpul melalui kajian tinjauan sampelmenggunakan borang soal selidik yang ditadbir sendiri. Populasi bagi kajian ini adalah golonganwanita yang bekerjaya, manakala sampel kajian pula terdiri daripada 216 orang wanitabekerjaya yang berumur sekurang-kurangnya 18 tahun di tiga buah daerah di negeriSelangor. Sampel dipilih menggunakan teknik persampelan rawak berkelompok. Kajian inidijalankan di Selangor kerana negeri tersebut mencatatkan jumlah penduduk dan tenaga buruh wanita tertinggi di Malaysia. Data dianalisis menggunakan analisis RegresiPelbagai. Dapatan menunjukkan bahawa emosi berbelanja positif (=0.532, p
format thesis
qualification_name
qualification_level Master's degree
author Peranika Heriranto
author_facet Peranika Heriranto
author_sort Peranika Heriranto
title Pengaruh emosi berbelanja terhadap sikap dan niat berbelanja wanita di Selangor
title_short Pengaruh emosi berbelanja terhadap sikap dan niat berbelanja wanita di Selangor
title_full Pengaruh emosi berbelanja terhadap sikap dan niat berbelanja wanita di Selangor
title_fullStr Pengaruh emosi berbelanja terhadap sikap dan niat berbelanja wanita di Selangor
title_full_unstemmed Pengaruh emosi berbelanja terhadap sikap dan niat berbelanja wanita di Selangor
title_sort pengaruh emosi berbelanja terhadap sikap dan niat berbelanja wanita di selangor
granting_institution Universiti Pendidikan Sultan Idris
granting_department Fakulti Pengurusan dan Ekonomi
publishDate 2020
url https://ir.upsi.edu.my/detailsg.php?det=6438
_version_ 1747833264369827840
spelling oai:ir.upsi.edu.my:64382021-11-16 Pengaruh emosi berbelanja terhadap sikap dan niat berbelanja wanita di Selangor 2020 Peranika Heriranto HG Finance Kajian ini dilakukan untuk menentukan pengaruh emosi berbelanja terhadap sikap danniat berbelanja dalam kalangan wanita di negeri Selangor. Pendekatan kuantitatif dandeduktif diguna pakai bagi menjalankan kajian ini. Data dikumpul melalui kajian tinjauan sampelmenggunakan borang soal selidik yang ditadbir sendiri. Populasi bagi kajian ini adalah golonganwanita yang bekerjaya, manakala sampel kajian pula terdiri daripada 216 orang wanitabekerjaya yang berumur sekurang-kurangnya 18 tahun di tiga buah daerah di negeriSelangor. Sampel dipilih menggunakan teknik persampelan rawak berkelompok. Kajian inidijalankan di Selangor kerana negeri tersebut mencatatkan jumlah penduduk dan tenaga buruh wanita tertinggi di Malaysia. Data dianalisis menggunakan analisis RegresiPelbagai. Dapatan menunjukkan bahawa emosi berbelanja positif (=0.532, p 2020 thesis https://ir.upsi.edu.my/detailsg.php?det=6438 https://ir.upsi.edu.my/detailsg.php?det=6438 text zsm closedAccess Masters Universiti Pendidikan Sultan Idris Fakulti Pengurusan dan Ekonomi Addis, M., & Holbrook, M. B. (2001). On the conceptual link between masscustomisation and experiential consumption: an explosion of subjectivity.Journal of consumer behaviour, 1(1), 50-66.Adijah, A. (2016). Kajian hubungan budaya organisasi dan inovasi dengan prestasi koperasi danfaktor penyederhana integrasi strategi di kalangan koperasi di Perak. Universiti UtaraMalaysia.Ahrholdt, D. C., Gudergan, S. P., & Ringle, C. M. (2016). What Drives CustomerLoyalty? Nonlinear Effects of Customer Delight and Satisfaction on Loyalty and the ModeratingRole of Service Experience Looking Forward, Looking Back: Drawing on the Past to Shape theFuture of Marketing (pp. 742-750): Springer.Ajzen, I. (1991). The theory of planned behavior. 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