Development of a competency assessment model and instrument for future graphic design graduates in Malaysia

Development of a competency assessment model and instrument for future graphic design graduates in Malaysia

<p>The criteria for measuring the competency levels of graphic design (GD) graduates</p><p>have continuously been shaped by the changing context of practice. However, previous</p><p>studies provide little evidence on the existence...

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Main Author: Wong, Shaw Chiang
Format: thesis
Language:eng
Published: 2021
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Z Bibliography
Library Science
Information Resources
Online Access:https://ir.upsi.edu.my/detailsg.php?det=7116
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institution Universiti Pendidikan Sultan Idris
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topic Z Bibliography
Library Science
Information Resources
spellingShingle Z Bibliography
Library Science
Information Resources
Wong, Shaw Chiang
Development of a competency assessment model and instrument for future graphic design graduates in Malaysia
description <p>The criteria for measuring the competency levels of graphic design (GD) graduates</p><p>have continuously been shaped by the changing context of practice. However, previous</p><p>studies provide little evidence on the existence of an effective competency assessment</p><p>tool for GD graduates. This study aims to develop a model and an instrument to measure</p><p>the competency levels of future GD graduates in Malaysia. Sequential exploratory</p><p>research design approach was used. In the first phase, a two-round modified Delphi</p><p>technique was employed with a group of 32 GD experts to gain their consensus on the</p><p>desired competencies. In the second phase, a survey questionnaire was constructed to</p><p>collect quantitative data with 207 final year GD degree students. The data was analysed</p><p>using exploratory factor analysis (EFA) and Cronbachs reliability test. The results of</p><p>EFA suggested that the instrument consists of 12 constructs and 59 items under five</p><p>competency dimensions (CDs). In specific, cognitive CD is a two-factor structure</p><p>(commercial awareness and integrated design knowledge) composes eight items;</p><p>functional CD is a three-factor structure (operational design process management skills,</p><p>software skills, and graphic print production skills) consists of 14 items; personal CD</p><p>is a two-factor structure (personal intelligence and aesthetic and visual sensitivity)</p><p>constitutes 13 items; ethical CD is a three-factor structure (professional expertise,</p><p>professional behaviours, and professional values) composes 11 items; and meta-CD is</p><p>a two-factor structure (analytical and creative problem-solving skills and</p><p>interdisciplinary collaboration skills) contains 13 items. All 12 constructs yielded high</p><p>internal consistency values, ranging between .723 and .914. Theoretically, the proposed</p><p>model and instrument contributed to a new body of knowledge to the competency</p><p>assessment of GD graduates in Malaysia. Practically, the findings provided relevant</p><p>stakeholders with prescribed standards of performance and appropriate tools to assess</p><p>the competency levels of new entrants to the GD profession.</p>
format thesis
qualification_name
qualification_level Doctorate
author Wong, Shaw Chiang
author_facet Wong, Shaw Chiang
author_sort Wong, Shaw Chiang
title Development of a competency assessment model and instrument for future graphic design graduates in Malaysia
title_short Development of a competency assessment model and instrument for future graphic design graduates in Malaysia
title_full Development of a competency assessment model and instrument for future graphic design graduates in Malaysia
title_fullStr Development of a competency assessment model and instrument for future graphic design graduates in Malaysia
title_full_unstemmed Development of a competency assessment model and instrument for future graphic design graduates in Malaysia
title_sort development of a competency assessment model and instrument for future graphic design graduates in malaysia
granting_institution Universiti Pendidikan Sultan Idris
granting_department Fakulti Seni, Komputeran dan Industri Kreatif
publishDate 2021
url https://ir.upsi.edu.my/detailsg.php?det=7116
_version_ 1747833357230669824
spelling oai:ir.upsi.edu.my:71162022-06-03 Development of a competency assessment model and instrument for future graphic design graduates in Malaysia 2021 Wong, Shaw Chiang Z Bibliography. Library Science. Information Resources <p>The criteria for measuring the competency levels of graphic design (GD) graduates</p><p>have continuously been shaped by the changing context of practice. However, previous</p><p>studies provide little evidence on the existence of an effective competency assessment</p><p>tool for GD graduates. This study aims to develop a model and an instrument to measure</p><p>the competency levels of future GD graduates in Malaysia. Sequential exploratory</p><p>research design approach was used. In the first phase, a two-round modified Delphi</p><p>technique was employed with a group of 32 GD experts to gain their consensus on the</p><p>desired competencies. In the second phase, a survey questionnaire was constructed to</p><p>collect quantitative data with 207 final year GD degree students. The data was analysed</p><p>using exploratory factor analysis (EFA) and Cronbachs reliability test. The results of</p><p>EFA suggested that the instrument consists of 12 constructs and 59 items under five</p><p>competency dimensions (CDs). In specific, cognitive CD is a two-factor structure</p><p>(commercial awareness and integrated design knowledge) composes eight items;</p><p>functional CD is a three-factor structure (operational design process management skills,</p><p>software skills, and graphic print production skills) consists of 14 items; personal CD</p><p>is a two-factor structure (personal intelligence and aesthetic and visual sensitivity)</p><p>constitutes 13 items; ethical CD is a three-factor structure (professional expertise,</p><p>professional behaviours, and professional values) composes 11 items; and meta-CD is</p><p>a two-factor structure (analytical and creative problem-solving skills and</p><p>interdisciplinary collaboration skills) contains 13 items. All 12 constructs yielded high</p><p>internal consistency values, ranging between .723 and .914. Theoretically, the proposed</p><p>model and instrument contributed to a new body of knowledge to the competency</p><p>assessment of GD graduates in Malaysia. Practically, the findings provided relevant</p><p>stakeholders with prescribed standards of performance and appropriate tools to assess</p><p>the competency levels of new entrants to the GD profession.</p> 2021 thesis https://ir.upsi.edu.my/detailsg.php?det=7116 https://ir.upsi.edu.my/detailsg.php?det=7116 text eng closedAccess Doctoral Universiti Pendidikan Sultan Idris Fakulti Seni, Komputeran dan Industri Kreatif <p>Abushawali, M., Lim, Y. P., & Bedu, A. R. (2013). The impact of new digital media</p><p>on graphic designer in Jordan. 2013 International Conference on Informatics and</p><p>Creative Multimedia, 274277. https://doi.org/10.1109/ICICM.2013.34</p><p></p><p>Adbusters. (1999). First Things First Manifesto 2000. Eye Managzine, No. 33 Vol. 9.</p><p></p><p>Adu, A. (2015). Graduate employability: The link between design education and the</p><p>graphic design industry. Kwame Nkrumah University of Science and Technology,</p><p>Kumasi, Ghana.</p><p></p><p>Akama, Y. (2008). 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