Analisis gelagat pembelian secara atas talian dalam kalangan guru-guru di negeri Perak

Analisis gelagat pembelian secara atas talian dalam kalangan guru-guru di negeri Perak

<p>Tujuan kajian ini adalah untuk menganalisis gelagat pembelian secara atas talian</p><p>dalam kalangan guru-guru di Perak. Kajian ini menggunakan kaedah kuantitatif</p><p>dengan menggunakan borang soal selidik sebagai instrumen...

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Main Author: Choy, Sau Khuan
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Choy, Sau Khuan
Analisis gelagat pembelian secara atas talian dalam kalangan guru-guru di negeri Perak
description <p>Tujuan kajian ini adalah untuk menganalisis gelagat pembelian secara atas talian</p><p>dalam kalangan guru-guru di Perak. Kajian ini menggunakan kaedah kuantitatif</p><p>dengan menggunakan borang soal selidik sebagai instrumen kajian, dan pengumpulan</p><p>data menggunakan kaedah persampelan bertujuan. Seramai 319 responden terlibat</p><p>dalam kajian ini yang dipilih melalui pensampelan bola salji. Kesemua responden</p><p>merupakan guru yang sedang berkhidmat di sekolah kerajaan di negeri Perak dan</p><p>terlibat dengan pembelian secara atas talian. Data yang diperoleh dianalisis</p><p>menggunakan ujian min, kekerapan, peratusan, ujian regresi berbilang, dan di proses</p><p>menggunakan perisian SPSS versi 20. Hasil kajian menunjukkan bahawa platform</p><p>yang paling kerap digunakan untuk pembelian secara atas talian adalah Lazada,</p><p>Shopee dan Booking.com / Agoda. Selain itu, hasil kajian menunjukkan bahawa</p><p>terdapat perbezaan yang signifikan terhadap jam melayari internet, manakala tiada</p><p>perbezaan yang signifikan terhadap jantina dan kelayakan akademik dalam pembelian</p><p>secara atas talian. Dapatan dari analisis regresi berbilang menunjukkan faktor</p><p>kepuasan membeli (=0.433, p=0.000), harga (=0.138, p=0.001), pengaruh sosial</p><p>(=0.132, p=0.000), perkhidmatan disediakan (=0.132, p=0.010), penampilan</p><p>produk (=0.115, p=0.002), keselamatan (=0.115, p=0.003), kemudahan (=0.068,</p><p>p=0.050) dan jam melayari internet (=0.017, p=0.023) adalah signifikan dan</p><p>berkaitan secara positif dengan pembelian secara atas talian. Sebagai kesimpulan,</p><p>guru-guru di Perak terlibat dalam aktiviti pembelian secara atas talian. Walau</p><p>bagaimanapun, guru-guru hendaklah berbelanja mengikut kemampuan dan tidak</p><p>melakukan sebarang pembaziran. Hasil kajian ini berupaya memberikan implikasi</p><p>yang berkesan terhadap kepentingan perancangan kewangan dalam kalangan guruguru</p><p>supaya dapat membuat pembelian secara berhemah sama ada di atas talian atau</p><p>secara tradisional. Kerajaan memainkan peranan dalam langkah-langkah pengawalan</p><p>dan pelaksanaan undang-undang untuk memudahkan pembelian secara atas talian</p><p>dengan meningkatkan kemudahan dan keselamatan capaian internet yang lebih pantas,</p><p>meluas dan murah.</p>
format thesis
qualification_name
qualification_level Master's degree
author Choy, Sau Khuan
author_facet Choy, Sau Khuan
author_sort Choy, Sau Khuan
title Analisis gelagat pembelian secara atas talian dalam kalangan guru-guru di negeri Perak
title_short Analisis gelagat pembelian secara atas talian dalam kalangan guru-guru di negeri Perak
title_full Analisis gelagat pembelian secara atas talian dalam kalangan guru-guru di negeri Perak
title_fullStr Analisis gelagat pembelian secara atas talian dalam kalangan guru-guru di negeri Perak
title_full_unstemmed Analisis gelagat pembelian secara atas talian dalam kalangan guru-guru di negeri Perak
title_sort analisis gelagat pembelian secara atas talian dalam kalangan guru-guru di negeri perak
granting_institution Universiti Pendidikan Sultan Idris
granting_department Fakulti Pengurusan dan Ekonomi
publishDate 2021
url https://ir.upsi.edu.my/detailsg.php?det=7284
_version_ 1747833375469600768
spelling oai:ir.upsi.edu.my:72842022-07-22 Analisis gelagat pembelian secara atas talian dalam kalangan guru-guru di negeri Perak 2021 Choy, Sau Khuan <p>Tujuan kajian ini adalah untuk menganalisis gelagat pembelian secara atas talian</p><p>dalam kalangan guru-guru di Perak. Kajian ini menggunakan kaedah kuantitatif</p><p>dengan menggunakan borang soal selidik sebagai instrumen kajian, dan pengumpulan</p><p>data menggunakan kaedah persampelan bertujuan. Seramai 319 responden terlibat</p><p>dalam kajian ini yang dipilih melalui pensampelan bola salji. Kesemua responden</p><p>merupakan guru yang sedang berkhidmat di sekolah kerajaan di negeri Perak dan</p><p>terlibat dengan pembelian secara atas talian. Data yang diperoleh dianalisis</p><p>menggunakan ujian min, kekerapan, peratusan, ujian regresi berbilang, dan di proses</p><p>menggunakan perisian SPSS versi 20. Hasil kajian menunjukkan bahawa platform</p><p>yang paling kerap digunakan untuk pembelian secara atas talian adalah Lazada,</p><p>Shopee dan Booking.com / Agoda. Selain itu, hasil kajian menunjukkan bahawa</p><p>terdapat perbezaan yang signifikan terhadap jam melayari internet, manakala tiada</p><p>perbezaan yang signifikan terhadap jantina dan kelayakan akademik dalam pembelian</p><p>secara atas talian. Dapatan dari analisis regresi berbilang menunjukkan faktor</p><p>kepuasan membeli (=0.433, p=0.000), harga (=0.138, p=0.001), pengaruh sosial</p><p>(=0.132, p=0.000), perkhidmatan disediakan (=0.132, p=0.010), penampilan</p><p>produk (=0.115, p=0.002), keselamatan (=0.115, p=0.003), kemudahan (=0.068,</p><p>p=0.050) dan jam melayari internet (=0.017, p=0.023) adalah signifikan dan</p><p>berkaitan secara positif dengan pembelian secara atas talian. Sebagai kesimpulan,</p><p>guru-guru di Perak terlibat dalam aktiviti pembelian secara atas talian. Walau</p><p>bagaimanapun, guru-guru hendaklah berbelanja mengikut kemampuan dan tidak</p><p>melakukan sebarang pembaziran. Hasil kajian ini berupaya memberikan implikasi</p><p>yang berkesan terhadap kepentingan perancangan kewangan dalam kalangan guruguru</p><p>supaya dapat membuat pembelian secara berhemah sama ada di atas talian atau</p><p>secara tradisional. Kerajaan memainkan peranan dalam langkah-langkah pengawalan</p><p>dan pelaksanaan undang-undang untuk memudahkan pembelian secara atas talian</p><p>dengan meningkatkan kemudahan dan keselamatan capaian internet yang lebih pantas,</p><p>meluas dan murah.</p> 2021 thesis https://ir.upsi.edu.my/detailsg.php?det=7284 https://ir.upsi.edu.my/detailsg.php?det=7284 text zsm closedAccess Masters Universiti Pendidikan Sultan Idris Fakulti Pengurusan dan Ekonomi <p>Adam, A. M. (2020). Sample size determination in survey research. Journal of</p><p>Scientific Research & Reports, 26(5), 90-97.</p><p></p><p>Adnan, H. (2014). 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