The influence of social media addiction and social comparison on skin tone satisfaction: a moderating and mediating effect models comparison

The influence of social media addiction and social comparison on skin tone satisfaction: a moderating and mediating effect models comparison

<p>The main objectives of this study are to examine the level of skin tone satisfaction</p><p>among Malaysian young adults, and to explore the associations between social media</p><p>addiction, social comparison (upwards and downw...

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Main Author: Azeera Azlin Rohimi
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Language:eng
Published: 2022
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BF Psychology
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topic BF Psychology
spellingShingle BF Psychology
Azeera Azlin Rohimi
The influence of social media addiction and social comparison on skin tone satisfaction: a moderating and mediating effect models comparison
description <p>The main objectives of this study are to examine the level of skin tone satisfaction</p><p>among Malaysian young adults, and to explore the associations between social media</p><p>addiction, social comparison (upwards and downwards comparison), and skin tone</p><p>satisfaction. Two models are built: Model 1 proposed that social media addiction and</p><p>social comparison can significantly influence skin tone satisfaction, and social media</p><p>addiction can significantly moderate the relationship between social comparison and</p><p>skin tone satisfaction. Model 2 proposed that social media addiction and social</p><p>comparison can significantly influence skin tone satisfaction, and social comparison</p><p>can significantly mediate the relationship between social media addiction and skin tone</p><p>satisfaction. A total of 414 university students have participated and answered a</p><p>demographic questionnaire, along with Skin Colour Satisfaction Scale (SCSS),</p><p>Upwards/Downwards Physical Appearance Comparison Scale (UPACS/DACS) and</p><p>Bergen Social Media Addiction Scale (BSMAS). Data was analysed using SPSS and</p><p>AMOS. Descriptive analysis shows that the level of skin tone satisfaction among</p><p>respondents is moderate. Multivariate analysis shows that only upwards comparison</p><p>has significant influence on skin tone satisfaction ( = -.448, p < .001). Social media</p><p>addiction also shows significant moderating effect only on the relationship between</p><p>upwards comparison and skin tone satisfaction. On the other hand, social media</p><p>addiction is found to have significant influence on both upwards ( = .474, p < .001)</p><p>and downwards ( = .311, p < .001) comparison. Upwards comparison is also a</p><p>significant mediator to the relationship between social media addiction and skin tone</p><p>satisfaction ( = -.748, p = .007). Downwards comparison do not have the same</p><p>mediating effect. The implication of this study proves that being addicted to social</p><p>media can significantly lead to body dissatisfaction issues and thus, expanded the</p><p>Tripartite Influence Theory in the context of medias role.</p>
format thesis
qualification_name
qualification_level Master's degree
author Azeera Azlin Rohimi
author_facet Azeera Azlin Rohimi
author_sort Azeera Azlin Rohimi
title The influence of social media addiction and social comparison on skin tone satisfaction: a moderating and mediating effect models comparison
title_short The influence of social media addiction and social comparison on skin tone satisfaction: a moderating and mediating effect models comparison
title_full The influence of social media addiction and social comparison on skin tone satisfaction: a moderating and mediating effect models comparison
title_fullStr The influence of social media addiction and social comparison on skin tone satisfaction: a moderating and mediating effect models comparison
title_full_unstemmed The influence of social media addiction and social comparison on skin tone satisfaction: a moderating and mediating effect models comparison
title_sort influence of social media addiction and social comparison on skin tone satisfaction: a moderating and mediating effect models comparison
granting_institution Universiti Pendidikan Sultan Idris
granting_department Fakulti Pembangunan Manusia
publishDate 2022
url https://ir.upsi.edu.my/detailsg.php?det=9692
_version_ 1783730292324827136
spelling oai:ir.upsi.edu.my:96922023-11-16 The influence of social media addiction and social comparison on skin tone satisfaction: a moderating and mediating effect models comparison 2022 Azeera Azlin Rohimi BF Psychology <p>The main objectives of this study are to examine the level of skin tone satisfaction</p><p>among Malaysian young adults, and to explore the associations between social media</p><p>addiction, social comparison (upwards and downwards comparison), and skin tone</p><p>satisfaction. Two models are built: Model 1 proposed that social media addiction and</p><p>social comparison can significantly influence skin tone satisfaction, and social media</p><p>addiction can significantly moderate the relationship between social comparison and</p><p>skin tone satisfaction. Model 2 proposed that social media addiction and social</p><p>comparison can significantly influence skin tone satisfaction, and social comparison</p><p>can significantly mediate the relationship between social media addiction and skin tone</p><p>satisfaction. A total of 414 university students have participated and answered a</p><p>demographic questionnaire, along with Skin Colour Satisfaction Scale (SCSS),</p><p>Upwards/Downwards Physical Appearance Comparison Scale (UPACS/DACS) and</p><p>Bergen Social Media Addiction Scale (BSMAS). Data was analysed using SPSS and</p><p>AMOS. Descriptive analysis shows that the level of skin tone satisfaction among</p><p>respondents is moderate. Multivariate analysis shows that only upwards comparison</p><p>has significant influence on skin tone satisfaction ( = -.448, p < .001). Social media</p><p>addiction also shows significant moderating effect only on the relationship between</p><p>upwards comparison and skin tone satisfaction. On the other hand, social media</p><p>addiction is found to have significant influence on both upwards ( = .474, p < .001)</p><p>and downwards ( = .311, p < .001) comparison. Upwards comparison is also a</p><p>significant mediator to the relationship between social media addiction and skin tone</p><p>satisfaction ( = -.748, p = .007). Downwards comparison do not have the same</p><p>mediating effect. The implication of this study proves that being addicted to social</p><p>media can significantly lead to body dissatisfaction issues and thus, expanded the</p><p>Tripartite Influence Theory in the context of medias role.</p> 2022 thesis https://ir.upsi.edu.my/detailsg.php?det=9692 https://ir.upsi.edu.my/detailsg.php?det=9692 text eng closedAccess Masters Universiti Pendidikan Sultan Idris Fakulti Pembangunan Manusia <p>Abd Malik, M., Shamsuddin, N. & Msar, S. (2018). 2 produk pemutih haram dipasar meluas. 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