The influence of relationship quality on customer loyalty : evidence from the practices of outsourcing in the Malaysian hotel industry /
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| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://studentsrepo.um.edu.my/id/eprint/4607 |
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| LEADER | 01586cam a2200373 i 4500 | ||
|---|---|---|---|
| 001 | u1003575 | ||
| 003 | SIRSI | ||
| 005 | 201409190928 | ||
| 008 | 140919s2014 my a t 000 0 eng m | ||
| 040 | |a UMMdAUM |e rda | ||
| 090 | |a HD31 |b UMP 2014 Marar | ||
| 100 | 0 | |a Maria Abdul Rahman, |e author. | |
| 245 | 1 | 4 | |a The influence of relationship quality on customer loyalty : |b evidence from the practices of outsourcing in the Malaysian hotel industry / |c Maria Abdul Rahman. |
| 264 | 1 | |c 2014 | |
| 264 | 4 | |c 2014 | |
| 300 | |a xix, 377 leaves : |b illustrations ; |c 30 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 502 | |b Ph.D |c Fakulti Perniagaan dan Perakaunan, Universiti Malaya |d 2014. | ||
| 504 | |a Bibliography: leaves 311-345 | ||
| 530 | |a Also issued in CD. | ||
| 650 | 0 | |a Relationship marketing. | |
| 650 | 0 | |a Hotels |x Customer services |z Malaysia. | |
| 650 | 0 | |a Hospitality industry |x Customer services |z Malaysia. | |
| 650 | 0 | |a Service industries |x Customer services |z Malaysia. | |
| 650 | 0 | |a Customer loyalty |z Malaysia. | |
| 650 | 0 | |a Hotels |x Contracting out |z Malaysia. | |
| 710 | 2 | |a Universiti Malaya. |b Fakulti Perniagaan dan Perakaunan, |e degree granting institution. | |
| 856 | 4 | 1 | |u http://studentsrepo.um.edu.my/id/eprint/4607 |
| 900 | |a ZA | ||
| 596 | |a 1 25 | ||
| 999 | |a HD31 UMP 2014 MARAR |w LC |c 1 |i A515975299 |d 9/10/2015 |f 9/10/2015 |g 1 |l STACKS |m P01UTAMA |r Y |s Y |t TESIS |u 8/10/2015 |1 AHSS | ||
| 999 | |a HD31 UMP 2014 MARAR |w LC |c 1 |i A516259114 |f 19/2/2021 |g 1 |l STACKS |m P25UMARCHI |r N |s Y |t CD |u 22/6/2015 |1 AHSS |o .STAFF. MST-CD149 | ||