The effect of country image and an institution's reputation on students' decision on where to study /

The effect of country image and an institution's reputation on students' decision on where to study /

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Bibliographic Details
Main Author: Shaiful Azlan Abdul
Format: Thesis Book
Language:English
Subjects:
Corporate image > Case studies
Comparative advantage (International trade)
National characteristics
Consumers' preferences > Research.
Brand choice > Research.
Service industries > Malaysia > Quality control
Online Access:http://studentsrepo.um.edu.my/id/eprint/4603
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Description
Physical Description:xxix, 620 leaves : illustrations ; 30 cm
Also issued in CD.
Bibliography:Bibliography: leaves 517-580

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