Customer perceived switching barriers and their impact on loyalty and habitual repurchase : a study of pure-play online retailers in the UK /

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Bibliographic Details
Main Author: Ezlika Mohd. Ghazali (Author)
Format: Thesis Book
Language:English
Published: 2011.
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Description
Item Description:A thesis submitted in partial fulfilment of the requirements for the Degree of Doctor of Philosophy in Marketing.
Physical Description:xix, 373 leaves : illustrations ; 30 cm.
Bibliography:Bibliography: leaves 305-360.