The impact of word-of-mouth sources on the relationship between brand knowledge and brand trust /

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Bibliographic Details
Main Author: Ang, Chuan Lock (Author)
Format: Thesis Book
Language:English
Published: 2016.
Subjects:
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100 1 |a Ang, Chuan Lock,  |e author. 
245 1 4 |a The impact of word-of-mouth sources on the relationship between brand knowledge and brand trust /  |c Ang Chuan Lock. 
264 1 |c 2016. 
264 4 |c  2016. 
300 |a xix, 303 leaves :  |b ilustrations ;  |c 30 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
502 |b Ph.D  |c Jabatan Pengajian Media, Fakulti Sastera dan Sains Sosial, Universiti Malaya  |d 2016. 
504 |a Bibliography: leaves 252-295. 
650 0 |a Word-of-mouth advertising. 
650 0 |a Advertising  |x Brand name products. 
710 2 |a Universiti Malaya.  |b Jabatan Pengajian Media,  |e degree granting institution. 
596 |a 1 25 
900 |a NSM 
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