The rhetorical structure and persuasive principles used in Malaysian smartphone web advertisements /

The rhetorical structure and persuasive principles used in Malaysian smartphone web advertisements /

Saved in:
Bibliographic Details
Main Author: Thenmalar Chandran (Author)
Format: Thesis Book
Language:English
Published: 2020.
Subjects:
Persuasion (Rhetoric)
Rhetoric.
Internet advertising > Malaysia.
Mobile commerce > Malaysia.
Smartphones.
Visual perception.
Mass media > Psychological aspects.
Online Access:http://studentsrepo.um.edu.my/12720/
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Physical Description:xv, 189 leaves : illustrations ; 30 cm
Also issued in CD.
Bibliography:Bibliography: leaves 147-157.

Similar Items