The rhetorical structure and persuasive principles used in Malaysian smartphone web advertisements /

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Bibliographic Details
Main Author:	Thenmalar Chandran (Author)
Format:	Thesis Book
Language:	English
Published:	2020.
Subjects:	Persuasion (Rhetoric) Rhetoric. Internet advertising > Malaysia. Mobile commerce > Malaysia. Smartphones. Visual perception. Mass media > Psychological aspects.
Online Access:	http://studentsrepo.um.edu.my/12720/
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100	0		\|a Thenmalar Chandran, \|e author.
245	1	4	\|a The rhetorical structure and persuasive principles used in Malaysian smartphone web advertisements / \|c Thenmalar Chandran.
264		1	\|c 2020.
300			\|a xv, 189 leaves : \|b illustrations ; \|c 30 cm
336			\|a text \|2 rdacontent
337			\|a unmediated \|2 rdamedia
337			\|a unmediated \|2 rdamedia
338			\|a volume \|2 rdacarrier
338			\|a computer disc \|2 rdacarrier
502			\|b M.E.S.L. \|c Jabatan Bahasa Inggeris, Fakulti Bahasa dan Linguistik, Universiti Malaya \|d 2020.
504			\|a Bibliography: leaves 147-157.
530			\|a Also issued in CD.
650		0	\|a Persuasion (Rhetoric)
650		0	\|a Rhetoric.
650		0	\|a Internet advertising \|z Malaysia.
650		0	\|a Mobile commerce \|z Malaysia.
650		0	\|a Smartphones.
650		0	\|a Visual perception.
650		0	\|a Mass media \|x Psychological aspects.
710	2		\|a Universiti Malaya. \|b Jabatan Bahasa Inggeris, \|e degree granting institution.
856	4	1	\|u http://studentsrepo.um.edu.my/12720/
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