APA (7th ed.) Citation

Chong, B. H. (1990). Viewer's perception and causes of irritation in television advertising.

Chicago Style (17th ed.) Citation

Chong, Boon How. Viewer's Perception and Causes of Irritation in Television Advertising. 1990.

MLA (8th ed.) Citation

Chong, Boon How. Viewer's Perception and Causes of Irritation in Television Advertising. 1990.

Warning: These citations may not always be 100% accurate.