Mass media audiences in Peninsular Malaysia : an illustration of the value of audience analysis in a developing country /

Mass media audiences in Peninsular Malaysia : an illustration of the value of audience analysis in a developing country /

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Bibliographic Details
Main Author: Grenfell, Newell Harvey
Format: Thesis Book
Language:English
Published: 1976.
Subjects:
Mass media > Technological innovations > Social aspects > Malaysia > Rating.
Radio audiences > Malaysia.
Television viewers > Malaysia.
Motion pictures > Malaysia > Rating.
Broadcasting > Malaysia > Rating.
Malaysian newspapers > Circulation.
Malaysian periodicals > Circulation.
Mass media > Research > Malaysia.
Mass media > Technological innovations > Social aspects > Public opinion > Malaysia.
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Description
Item Description:Mimeographed.
Microfiche. Kuala Lumpur : University of Malaya Library, 1998. 7 fiches : negative ; 11 x 15 cm.
Physical Description:xxx, 601 leaves ; 28 cm.
Bibliography:Bibliography: leaves 591-601.

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