rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Mass media audiences in Peninsular Malaysia
    sub title: an illustration of the value of audience analysis in a developing country
  name:
    name part: Grenfell, Newell Harvey.
    role:
      role term: creator
  type of resource: text
  genre: technical report
  origin info:
    place:
      place term: my
    date issued: 1976
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: microfiche
    extent: xxx, 601 leaves ; 28 cm.
  note: by Newell Harvey Grenfell.
  note: Mimeographed.
  note: Microfiche. Kuala Lumpur : University of Malaya Library, 1998. 7 fiches : negative ; 11 x 15 cm.
  note: Thesis (Ph.D.) -- Jabatan Inggeris, Fakulti Sastera dan Sains Sosial, Universiti Malaya, 1976.
  note: Bibliography: leaves 591-601.
  subject:
    geographic code: a-my---
  subject:
    topic: Mass media
    topic: Technological innovations
    topic: Social aspects
    geographic: Malaysia
    topic: Rating
  subject:
    topic: Radio audiences
    geographic: Malaysia
  subject:
    topic: Television viewers
    geographic: Malaysia
  subject:
    topic: Motion pictures
    geographic: Malaysia
    topic: Rating
  subject:
    topic: Broadcasting
    geographic: Malaysia
    topic: Rating
  subject:
    topic: Malaysian newspapers
    topic: Circulation
  subject:
    topic: Malaysian periodicals
    topic: Circulation
  subject:
    topic: Mass media
    topic: Research
    geographic: Malaysia
  subject:
    topic: Mass media
    topic: Technological innovations
    topic: Social aspects
    topic: Public opinion
    geographic: Malaysia
  record info:
    record content source: UMM
    record creation date: 911112
    record identifier: u119467