Mass media audiences in Peninsular Malaysia : an illustration of the value of audience analysis in a developing country /

Mass media audiences in Peninsular Malaysia : an illustration of the value of audience analysis in a developing country /

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书目详细资料
主要作者:	Grenfell, Newell Harvey
格式:	Thesis 图书
语言:	English
出版:	1976.
主题:	Mass media > Technological innovations > Social aspects > Malaysia > Rating. Radio audiences > Malaysia. Television viewers > Malaysia. Motion pictures > Malaysia > Rating. Broadcasting > Malaysia > Rating. Malaysian newspapers > Circulation. Malaysian periodicals > Circulation. Mass media > Research > Malaysia. Mass media > Technological innovations > Social aspects > Public opinion > Malaysia.
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