Factors influencing bank selection decisions by consumers in Petaling Jaya /

Factors influencing bank selection decisions by consumers in Petaling Jaya /

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Bibliographic Details
Main Author: Chua, Ah Lak
Format: Thesis Book
Language:English
Published: 1989.
Subjects:
Consumer behavior > Selangor > Petaling Jaya.
Financial institutions > Malaysia.
Banks and banking > Selangor > Petaling Jaya.
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Description
Item Description:Also available on microfiche. Kuala Lumpur : Perpustakaan Universiti Malaya, 1991. 2 fiches : negative ; 11 x 15 cm.
Physical Description:ix, 127 leaves ; 29 cm.
Bibliography:Bibliography: leaves 113-115.

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