APA (7th ed.) Citation

Ngu, T. H. (1991). Viewer reaction to television advertising.

Chicago Style (17th ed.) Citation

Ngu, Teck Hua. Viewer Reaction to Television Advertising. 1991.

MLA (8th ed.) Citation

Ngu, Teck Hua. Viewer Reaction to Television Advertising. 1991.

Warning: These citations may not always be 100% accurate.