Viewer reaction to television advertising /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
1991.
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| Subjects: | |
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| Item Description: | Also available on microfiche. Kuala Lumpur : Perpustakaan Universiti Malaya, 1991. 2 fiches : negative ; 11 x 15 cm. |
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| Physical Description: | vi, 82 leaves ; 30 cm. |
| Bibliography: | Bibliography: leaves 70-71. |