Industrial direct mailing : an American company's experience in Singapore /
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Main Author: | |
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Format: | Thesis Book |
Language: | English |
Published: |
1991.
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LEADER | 00983cam a2200289 a 4500 | ||
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001 | u148249 | ||
003 | SIRSI | ||
008 | 920320s1991 si v 00 1 eng m | ||
035 | |a AAR-3599 | ||
040 | |a UMM | ||
043 | |a a-si--- | ||
090 | |a HF5415.126 |b Neo | ||
100 | 1 | 0 | |a Neo, Say Chuan. |
245 | 1 | 0 | |a Industrial direct mailing : |b an American company's experience in Singapore / |c by Neo Say Chuan. |
260 | |c 1991. | ||
300 | |a iv, 98 leaves : |b ill. ; |c 30 cm. | ||
500 | |a Photocopy. | ||
502 | |a Dissertation (M.B.A.) -- National University of Singapore, 1991. | ||
504 | |a Bibliography: leaves 66-68. | ||
650 | 0 | |a Direct marketing |z Singapore |x Case studies. | |
650 | 0 | |a Mail-order business |z Singapore. | |
650 | 0 | |a Industrial marketing |z Singapore. | |
650 | 0 | |a Advertising, Direct-mail |z Singapore |x Case studies. | |
948 | |a 20/03/1992 |b 29/10/2002 | ||
596 | |a 1 | ||
598 | |||
999 | |a HF5415.126 NEO |w LC |c 1 |i A011061531 |d 7/9/1999 |l STACKS |m P01UTAMA |n 4 |r Y |s Y |t TESIS |u 2/4/1992 |