Industrial direct mailing : an American company's experience in Singapore /

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Bibliographic Details
Main Author: Neo, Say Chuan
Format: Thesis Book
Language:English
Published: 1991.
Subjects:
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LEADER 00983cam a2200289 a 4500
001 u148249
003 SIRSI
008 920320s1991 si v 00 1 eng m
035 |a AAR-3599 
040 |a UMM 
043 |a a-si--- 
090 |a HF5415.126  |b Neo 
100 1 0 |a Neo, Say Chuan. 
245 1 0 |a Industrial direct mailing :  |b an American company's experience in Singapore /  |c by Neo Say Chuan. 
260 |c 1991. 
300 |a iv, 98 leaves :  |b ill. ;  |c 30 cm. 
500 |a Photocopy. 
502 |a Dissertation (M.B.A.) -- National University of Singapore, 1991. 
504 |a Bibliography: leaves 66-68. 
650 0 |a Direct marketing  |z Singapore  |x Case studies. 
650 0 |a Mail-order business  |z Singapore. 
650 0 |a Industrial marketing  |z Singapore. 
650 0 |a Advertising, Direct-mail  |z Singapore  |x Case studies. 
948 |a 20/03/1992  |b 29/10/2002 
596 |a 1 
598
999 |a HF5415.126 NEO  |w LC  |c 1  |i A011061531  |d 7/9/1999  |l STACKS  |m P01UTAMA  |n 4  |r Y  |s Y  |t TESIS  |u 2/4/1992