The marketing strategy of branded prescription drugs in the light of generic drug development : a case study /
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
1993.
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| LEADER | 00947cam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | u329358 | ||
| 003 | SIRSI | ||
| 008 | 930804s1993 si v 00 1 eng m | ||
| 035 | |a ABP-2336 | ||
| 040 | |a UMM | ||
| 043 | |a a-si--- | ||
| 090 | |a HD9672 |b S55Sel | ||
| 100 | 0 | 0 | |a Selvamahesan K. Selvarajah. |
| 245 | 1 | 4 | |a The marketing strategy of branded prescription drugs in the light of generic drug development : |b a case study / |c Selvamahesan K. Selvarajah. |
| 260 | |c 1993. | ||
| 300 | |a iv, 80 leaves : |b ill. ; |c 30 cm. | ||
| 502 | |a Dissertation (M.B.A.) -- National University of Singapore, 1993. | ||
| 504 | |a Bibliography: leaves 79-80. | ||
| 650 | 0 | |a Generic drugs |z Singapore |x Marketing. | |
| 650 | 0 | |a New products |z Singapore |x Marketing. | |
| 650 | 0 | |a Pharmaceutical industry |z Singapore. | |
| 948 | |a 04/08/1993 |b 25/11/2000 | ||
| 596 | |a 1 | ||
| 999 | |a F HD9672 S55SEL |w LC |c 1 |i A504452793 |d 12/12/2012 |e 12/12/2012 |l STACKS |m P01UTAMA |n 9 |r Y |s Y |t TESIS |u 24/8/1993 | ||