The R & D marketing interface in the new product development process of a high-tech company : a case study /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
1994.
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| LEADER | 00865cam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | u356818 | ||
| 003 | SIRSI | ||
| 008 | 940808s1994 si v 00 1 eng m | ||
| 035 | |a ABT-4950 | ||
| 040 | |a UMM | ||
| 090 | |a HF5415.153 |b Ong | ||
| 100 | 1 | 0 | |a Ong, Chiek Ting. |
| 245 | 1 | 4 | |a The R & D marketing interface in the new product development process of a high-tech company : |b a case study / |c Ong Chiek Ting. |
| 260 | |c 1994. | ||
| 300 | |a vii, 94 leaves : |b ill. ; |c 30 cm. | ||
| 502 | |a Dissertation (M.B.A.) -- National University of Singapore, 1994. | ||
| 504 | |a Bibliography: leaves 91-94. | ||
| 650 | 0 | |a New products |x Research | |
| 650 | 0 | |a New products |x Marketing | |
| 650 | 0 | |a Product management |x Research | |
| 948 | |a 08/08/1994 |b 25/11/2000 | ||
| 596 | |a 1 | ||
| 999 | |a F HF5415.153 ONG |w LC |c 1 |i A504586247 |d 11/2/2008 |e 11/2/2008 |l STACKS |m P01UTAMA |n 7 |r Y |s Y |t TESIS |u 4/8/1995 | ||