Perception of self and brand preference /

Perception of self and brand preference /

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Bibliographic Details
Main Author: Lee, Yau Pin
Format: Thesis Book
Language:English
Published: 1984.
Subjects:
Brand choice > Malaysia.
Consumers' preferences > Malaysia.
Consumers > Malaysia > Attitudes.
Self-perception > Testing.
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Description
Item Description:Photocopy.
Microfiche. Kuala Lumpur : University of Malaya Library, 1997. 2 fiches : negative ; 11 x 15 cm.
Physical Description:viii, 109 leaves : ill. ; 30 cm.
Bibliography:Bibliography: leaves 106-109.

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