Perception of self and brand preference /
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Main Author: | |
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Format: | Thesis Book |
Language: | English |
Published: |
1984.
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001 | u36663 | ||
003 | SIRSI | ||
008 | 850627s1984 my t 00 1 eng m | ||
035 | |a AAD-9464 | ||
040 | |a UMM |d UME | ||
043 | |a a-my--- | ||
090 | |a HF5415.3 |b Lee | ||
099 | |a 658.834 3 |b Lee | ||
091 | |a Microfiche 13190 | ||
100 | 1 | 0 | |a Lee, Yau Pin. |
245 | 1 | 0 | |a Perception of self and brand preference / |c by Lee Yau Pin. |
260 | |c 1984. | ||
300 | |a viii, 109 leaves : |b ill. ; |c 30 cm. | ||
500 | |a Photocopy. | ||
500 | |a Microfiche. Kuala Lumpur : University of Malaya Library, 1997. 2 fiches : negative ; 11 x 15 cm. | ||
502 | |a Dissertation (M.B.A.) -- Fakulti Ekonomi dan Pentadbiran, University of Malaya, 1984. | ||
504 | |a Bibliography: leaves 106-109. | ||
650 | 0 | |a Brand choice |z Malaysia. | |
650 | 0 | |a Consumers' preferences |z Malaysia. | |
650 | 0 | |a Consumers |z Malaysia |x Attitudes. | |
650 | 0 | |a Self-perception |x Testing. | |
948 | |a 16/03/1991 |b 25/11/2000 | ||
596 | |a 1 9 | ||
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