Re-orientation of marketing strategy of a non-profit organisation : a case study of the Singapore Life Saving Society /

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Bibliographic Details
Main Author: Goh, Peng Khoon
Format: Thesis Book
Language:English
Published: 1992.
Subjects:
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100 1 0 |a Goh, Peng Khoon. 
245 1 0 |a Re-orientation of marketing strategy of a non-profit organisation :  |b a case study of the Singapore Life Saving Society /  |c by Goh Peng Khoon. 
260 |c 1992. 
300 |a iv, 99 leaves :  |b ill. ;  |c 30 cm. 
500 |a Photocopy. 
502 |a Dissertation (M.B.A.) -- National University of Singapore, 1992. 
504 |a Bibliography: leaves 98-99. 
610 2 0 |a Singapore Life Saving Society. 
650 0 |a Nonprofit organizations  |z Singapore  |x Marketing 
948 |a 24/04/1995  |b 28/10/2002 
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