APA (7th ed.) Citation

Liau, J. S. S. (1996). The effects of brand extension on original brand associations.

Chicago Style (17th ed.) Citation

Liau, Janet Su Shyan. The Effects of Brand Extension on Original Brand Associations. 1996.

MLA (8th ed.) Citation

Liau, Janet Su Shyan. The Effects of Brand Extension on Original Brand Associations. 1996.

Warning: These citations may not always be 100% accurate.