The effects of brand extension on original brand associations /

محفوظ في:

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Liau, Janet Su Shyan
التنسيق:	أطروحة كتاب
اللغة:	English
منشور في:	1996.
الموضوعات:	New products. Brand name products. Product management.
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!

مواد مشابهة

Consumer evaluation of brand extensions
بواسطة: Ning, Jessie Ting Ay
منشور في: (2000)

The interplay between product concept and brand personality : effects on inferences and brand extensions /
بواسطة: Kum, Doreen
منشور في: (2003)

The celebrity endorser effects : an examination of source characteristics on brand image building for consumer goods products
بواسطة: Phang, Ing
منشور في: (2001)

Explicating meanings of counterfeit branded fashion goods consumption through phenomenological lens among young adult consumers
بواسطة: Rosely, Nurhidayah
منشور في: (2021)

Retailer corporate branding : internet and high street compared /
بواسطة: Syarifah Faridah Syed Alwi
منشور في: (2006)

Country branding and residency choice /
بواسطة: Soo, Mei Wan
منشور في: (2008)

The influence of instafamous characteristics on brand image /
بواسطة: Nik Ridhuwan Ilya Ilyas
منشور في: (2020)

Factors affecting private label brand purchases /
بواسطة: Helen Dharmaraj
منشور في: (2007)

The impact of word-of-mouth sources on the relationship between brand knowledge and brand trust /
بواسطة: Ang, Chuan Lock
منشور في: (2016)

Market orientation and brand performance relationship : the role of brand orientation and competitive intensity /
بواسطة: Mazuri Abd Ghani

Relationship between features of spokes-character and brand trust of consumers
بواسطة: Bidin, Hernani
منشور في: (2018)

Relationships between sex appeal, attitude towards advertisement, brand and purchase intention on luxury fashion
بواسطة: Zahari, Nurfareena
منشور في: (2019)

The influence of country of origin and marketing mix on overall halal brand equity /
بواسطة: Ahmad Sabri bin Yusuff
منشور في: (2017)

The role of the ethical brand and its effect on industrial buyers' responses /
بواسطة: Sulaiman
منشور في: (2010)

A study of consumers' global brand attitudes in Malaysia /
بواسطة: Cheah, Yee Nin
منشور في: (2011)

Private Label Brand : factors influencing purchase preferences in hypermarkets in Klang Valley, Malaysia /
بواسطة: Choo, Wee Li
منشور في: (2007)

The effects of technology anxiety and brand trust on the relationship between brand management's elements and brand loyalty: Malaysian car consumer's perspective

The R & D marketing interface in the new product development process of a high-tech company : a case study /
بواسطة: Ong, Chiek Ting
منشور في: (1994)

Penggunaan kata nama dalam penjenamaan produk makanan dan minuman di Malaysia
بواسطة: Wahidon, Muhamad Nur Firdaus
منشور في: (2015)

The brand equity aproach to marketing of Malaysian palm products /
بواسطة: B. Kamaleswari
منشور في: (2009)

Feasibility study on the introduction of a new brand of industrial filter into the Malaysian market /
بواسطة: Quek, Suan Fuan
منشور في: (1992)

New product development for consumer service business
بواسطة: Aliah Hanim Mohd. Salleh
منشور في: (1992)

Challenges facing Malaysian e-commerce companies in establishing global brands /
بواسطة: Noor Azli Othman
منشور في: (2001)

Customer-based brand equity of the sportswear market in Malaysia /
بواسطة: Emilia Rosemera Uzir
منشور في: (2010)

Developing Consumer-Based Service Brand Equity (CBSBE) : an airline industry perspective /
بواسطة: Sarker, Md Moniruzzaman

Assessing and managing the impact of technical and market risks on the commercial success of new product /
بواسطة: Muttalib, Sekoni Abiola
منشور في: (2009)

Employees' brand commitment in the service industry : luxury hotel chains in Malaysia /
بواسطة: Cheng, Siew Yee
منشور في: (2011)

Determinants of success in new product development : an exploratory investigation of manufacturing companies in Malaysia /
بواسطة: Wan Jamaliah Wan Jusoh
منشور في: (1995)

Internal branding as a predictor of employee brand commitment : role of perceived organizational support and employee engagement /
بواسطة: Malik, Haider Ali

Accelerating the new product development process : a case study on an analytical instrumentation company /
بواسطة: Lim, Chin Poh
منشور في: (1994)

Influences of customer-based brand equity and destination competitiveness on destination loyalty in Malaysia
بواسطة: Wong, Philip Pong Weng
منشور في: (2014)

Assessing the corporate character scale on selected mobile phone companies in Malaysia /
بواسطة: Dzamir Elyas
منشور في: (2007)

Corporate characters of hotels in Malaysia /
بواسطة: Mozard Mohtar
منشور في: (2006)

Branded product design : combining evolutionary algorithms and shape grammars /
بواسطة: Mei, Choo Ang
منشور في: (2007)

Protection of well-known trade marks in Malaysia : the need for an anti-dilution law /
بواسطة: Tay, Pek San

A study of brand preference and its relationship to brand purchase /
بواسطة: Ng, Kam Weng
منشور في: (1991)

Marketing and non-marketing mix factors and brand equity : the case of Malaysian household electrical appliances /
بواسطة: Norjaya Mohd. Yasin
منشور في: (2004)

Corporate brand extension value and the mediating effect of experience and brand personality
بواسطة: Hassan, Hasliza
منشور في: (2014)

Modeling the differential effects of brand image and country-of-manufacture on Korean consumers' purchasing behavior of hybrid products /
بواسطة: Chung, Jae-Eun
منشور في: (2002)

Development of an effectual collaborative model for new product development in SMEs through virtual R&D teams /
بواسطة: Ebrahim, Nader Ale
منشور في: (2012)

Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group