Consumer ethnocentrism : a survey of graduate executives /

Consumer ethnocentrism : a survey of graduate executives /

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Bibliographic Details
Main Author: Teoh, Kenny Guan Cheng
Format: Thesis Book
Language:English
Published: 1996.
Subjects:
Ethnocentrism > Malaysia.
Consumer behavior > Malaysia.
Consumers' preferences > Malaysia.
Executives > Malaysia > Attitudes.
Online Access:http://studentsrepo.um.edu.my/id/eprint/1966
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