A survey of readers of Investors Digest : implications to marketeers /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
1997.
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| Subjects: | |
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| LEADER | 01319cam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | u415952 | ||
| 003 | SIRSI | ||
| 008 | 940809s1997 my a t 00 1 eng m | ||
| 035 | |a ACD-8644 | ||
| 040 | |a UMK |d UMM | ||
| 043 | |a a-my--- | ||
| 090 | |a Z1033 |b S5Yeo | ||
| 091 | |a Microfiche 14978 | ||
| 098 | |a HF1008 |b UM 1997 Yeo | ||
| 100 | 1 | 0 | |a Yeo, Wan Yin. |
| 245 | 1 | 2 | |a A survey of readers of Investors Digest : |b implications to marketeers / |c Yeo Wan Yin. |
| 260 | |c 1997. | ||
| 300 | |a vii, 54 leaves [append.] : |b ill. ; |c 30 cm. | ||
| 500 | |a Microfiche. Kuala Lumpur : University of Malaya Library, 2000. 1 fiche : negative ; 11 x 15 cm. | ||
| 502 | |a Dissertation (M.B.A) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 1997. | ||
| 504 | |a Bibliography: p. 50. | ||
| 630 | 0 | 0 | |a Investors Digest. |
| 650 | 0 | |a Readership surveys |z Malaysia. | |
| 650 | 0 | |a Reading interests |z Malaysia |x Research. | |
| 650 | 0 | |a Malaysian periodicals. | |
| 650 | 0 | |a Sales promotion |z Malaysia. | |
| 710 | 2 | 0 | |a Universiti Malaya. |b Fakulti Perniagaan dan Perakaunan. |
| 948 | |a 17/09/1997 |b 30/05/2002 | ||
| 596 | |a 1 19 | ||
| 999 | |a Z1033 S5YEO |w LC |c 1 |i A507345537 |d 2/2/2001 |l STACKS |m P01UTAMA |n 3 |r Y |s Y |t TESIS |u 19/2/1998 | ||
| 999 | |a HF1008 UM 1997 YEO |w LC |c 1 |i A506304985 |d 3/1/2006 |f 3/1/2006 |g 1 |l STACKS |m P19KOTA |r Y |s Y |t TESIS |u 6/10/1997 | ||