Marketing plan for a new product launch : a case study of Kao Malaysia /

Marketing plan for a new product launch : a case study of Kao Malaysia /

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Bibliographic Details
Main Author: Wong, Tien Cheong
Format: Thesis Book
Language:English
Published: 1997.
Subjects:
Kao Malaysia > Marketing.
New products > Malaysia > Marketing > Case studies.
Marketing > Malaysia > Management.
Online Access:http://studentsrepo.um.edu.my/id/eprint/1452
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Description
Item Description:Microfiche. Kuala Lumpur : University of Malaya Library, 1999. 2 fiches : negative ; 11 x 15 cm.
Physical Description:vi, 92 leaves : ill. ; 30 cm.
Bibliography:Bibliography: 89-92 leaves.

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