Consumers' attitudes toward TV advertising /

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Bibliographic Details
Main Author: Yong, Li Li
Format: Thesis Book
Language:English
Published: 1998.
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Description
Item Description:Microfiche. Kuala Lumpur : University of Malaya Library, 1999. 1 fiche : negative ; 11 x 15 cm.
Physical Description:vi, 68 leaves : ill. ; 29 cm.
Bibliography:Bibliography: leaves 66-68.