Consumer behaviour towards counterfeit product : a study on urban Malaysian consumers /

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Bibliographic Details
Main Author: Lim Swat Hah
Format: Thesis Book
Language:English
Published: 2000.
Subjects:
Online Access:http://studentsrepo.um.edu.my/id/eprint/1519
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245 1 0 |a Consumer behaviour towards counterfeit product :  |b a study on urban Malaysian consumers /  |c Lim Swat Hah. 
260 |c 2000. 
300 |a 67 [append.] leaves :  |b ill. ;  |c 30 cm. 
502 |a Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2000. 
504 |a Includes bibliographical references. 
650 0 |a Consumer behavior. 
650 0 |a Product counterfeiting. 
710 2 0 |a Universiti Malaya.  |b Fakulti Perniagaan dan Perakaunan. 
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