Effects of ad format on competitive interference : a resource matching perspective /

Saved in:
Bibliographic Details
Main Author: Ong, Kai How
Format: Thesis Book
Language:English
Published: 2001.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Physical Description:vii, 57, [36] leaves : ill. ; 30 cm.
Bibliography:Includes bibliographical references.