Effects of ad format on competitive interference : a resource matching perspective /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
2001.
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| LEADER | 00731cam a2200205 a 4500 | ||
|---|---|---|---|
| 001 | u506612 | ||
| 003 | SIRSI | ||
| 008 | 021118s2001 si a v 00 10 eng m | ||
| 035 | |a ACW-3605 | ||
| 040 | |a UMM | ||
| 090 | |a HB71 |b NUS 2001 Ong | ||
| 100 | 1 | 0 | |a Ong, Kai How. |
| 245 | 1 | 0 | |a Effects of ad format on competitive interference : |b a resource matching perspective / |c Ong Kai How. |
| 260 | |c 2001. | ||
| 300 | |a vii, 57, [36] leaves : |b ill. ; |c 30 cm. | ||
| 502 | |a Dissertation (M.Sc.) -- National University of Singapore, 2001. | ||
| 504 | |a Includes bibliographical references. | ||
| 948 | |a 18/11/2002 |b 29/11/2002 | ||
| 596 | |a 1 | ||
| 999 | |a HB71 NUS 2001 ONG |w LC |c 1 |i A510948862 |l B_KOM4 |m P01UTAMA |r Y |s Y |t TESIS |u 17/12/2002 |o .PUBLIC. BKOM 4 : 43686 | ||