Brand personality extension : a categorization perspective /

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Bibliographic Details
Main Author: Sun, Christine Yin Cheng
Format: Thesis Book
Language:English
Published: 2002.
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035 |a ACZ-6430 
040 |a UMM 
090 |a HB71  |b NUS 2002 Sun 
100 1 0 |a Sun, Christine Yin Cheng. 
245 1 0 |a Brand personality extension :  |b a categorization perspective /  |c Christine Sun Yin Cheng. 
260 |c 2002. 
300 |a vi, 75, [27], xi leaves :  |b ill. ;  |c 30 cm. 
502 |a Dissertation (M.Sc.) -- National University of Singapore, 2002. 
504 |a Bibliography: leaves i-xi. 
948 |a 08/11/2003  |b 08/11/2003 
596 |a 1 
999 |a HB71 NUS 2002 SUN  |w LC  |c 1  |i A511145754  |d 31/12/2011  |e 31/12/2011  |l B_KOM4  |m P01UTAMA  |n 1  |r Y  |s Y  |t TESIS  |u 10/11/2003  |o .PUBLIC. BKOM 4 : 43696