Comparative advertising in Singapore : an exploratory study /

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Bibliographic Details
Main Author: Chia, June Lihan
Format: Thesis Book
Language:English
Published: 1986
Subjects:
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090 0 0 |a HF5827.2  |b Chi 
100 1 0 |a Chia, June Lihan 
245 1 0 |a Comparative advertising in Singapore :  |b an exploratory study /  |c June Chia Lihan 
260 |c 1986 
300 |a iv, 102 leaves ;  |c 30 cm 
502 |a Dissertation (M.B.A.) -- National University of Singapore, 1986 
504 0 0 |a Bibliography: leaves 101-102 
650 0 |a Advertising, Comparison  |z Singapore 
650 0 |a Advertising  |z Singapore  |x Public opinion 
650 0 |a Consumers  |z Singapore  |x Attitudes 
948 |a 16/03/1991  |b 27/11/2000 
596 |a 1 
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