Comparative advertising in Singapore : an exploratory study /
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Main Author: | |
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Format: | Thesis Book |
Language: | English |
Published: |
1986
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LEADER | 00910cam a2200277 4500 | ||
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001 | u53484 | ||
003 | SIRSI | ||
008 | 880205s1986 si v 0 eng | ||
015 | |a X870082435 | ||
035 | |a AAF-7492 | ||
040 | |a UMM | ||
043 | |a a-si--- | ||
050 | 1 | |a HF5827.2 | |
090 | 0 | 0 | |a HF5827.2 |b Chi |
100 | 1 | 0 | |a Chia, June Lihan |
245 | 1 | 0 | |a Comparative advertising in Singapore : |b an exploratory study / |c June Chia Lihan |
260 | |c 1986 | ||
300 | |a iv, 102 leaves ; |c 30 cm | ||
502 | |a Dissertation (M.B.A.) -- National University of Singapore, 1986 | ||
504 | 0 | 0 | |a Bibliography: leaves 101-102 |
650 | 0 | |a Advertising, Comparison |z Singapore | |
650 | 0 | |a Advertising |z Singapore |x Public opinion | |
650 | 0 | |a Consumers |z Singapore |x Attitudes | |
948 | |a 16/03/1991 |b 27/11/2000 | ||
596 | |a 1 | ||
999 | |a HF5827.2 CHI |w LC |c 1 |i A010384239 |d 17/10/2016 |e 17/10/2016 |l STACKS |m P01UTAMA |n 3 |r Y |s Y |t TESIS |u 19/5/1992 |