A case study of the marketing strategy of a daily publication /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
1988
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| Subjects: | |
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| LEADER | 00908cam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | u54740 | ||
| 003 | SIRSI | ||
| 008 | 900219s1988 si v 00 1 eng m | ||
| 015 | |a X890089265 | ||
| 035 | |a AAF-8841 | ||
| 040 | |a UMM | ||
| 043 | |a a-si--- | ||
| 090 | |a PN5449 |b S55Toh | ||
| 100 | 1 | 0 | |a Toh, Thian Ser |
| 245 | 1 | 2 | |a A case study of the marketing strategy of a daily publication / |c by Toh Thian Ser |
| 260 | |c 1988 | ||
| 300 | |a vi, 96 leaves ; |c 30cm | ||
| 502 | |a Dissertation (M.B.A.) -- National University of Singapore, 1988 | ||
| 504 | 0 | 0 | |a Bibliography: leaves 95-96 |
| 650 | 0 | |a Market surveys |z Singapore |x Case studies. | |
| 650 | 0 | |a English newspapers |z Singapore |x Circulation |x Case studies | |
| 650 | 0 | |a Newspaper publishing |z Singapore |x Case studies | |
| 948 | |a 16/03/1991 |b 25/05/1993 | ||
| 596 | |a 1 | ||
| 999 | |a PN5449 S55TOH |w LC |c 1 |i A010675497 |d 8/2/2000 |l STACKS |m P01UTAMA |n 15 |r Y |s Y |t TESIS |u 23/1/1992 | ||