The moderating effects of mood in print advertising /

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Bibliographic Details
Main Author: Cheng, Peng Sim
Format: Thesis Book
Language:English
Published: 2001.
Subjects:
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008 020917s2001 si v 00 1 eng m
040 |a UMM 
090 |a HD31  |b NUSP 2001 Che 
100 1 0 |a Cheng, Peng Sim. 
245 1 4 |a The moderating effects of mood in print advertising /  |c Cheng Peng Sim. 
260 |c 2001. 
300 |a xvi, 232 leaves :  |b ill. ;  |c 30 cm. 
502 |a Thesis (Ph.D.) -- Dept. of Marketing, Faculty of Business Administration, National University of Singapore, 2001. 
504 |a Bibliography: leaves 184-195. 
650 0 |a Mood (Psychology) 
650 0 |a Advertising  |x Social aspects 
650 0 |a Marketing  |x Social aspects 
948 |a 10/10/2002  |b 10/10/2002 
596 |a 1 
999 |a HD31 NUSP 2001 CHE  |w LC  |c 1  |i A510890021  |d 27/7/2005  |f 27/7/2005  |g 1  |l B_KOM4  |m P01UTAMA  |r Y  |s Y  |t TESIS  |u 11/4/2005  |o .PUBLIC. BKOM 4 : 43671