The moderating effects of mood in print advertising /
Saved in:
Main Author: | Cheng, Peng Sim |
---|---|
Format: | Thesis Book |
Language: | English |
Published: |
2001.
|
Subjects: | |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Mood as a mediating variable between store atmospheric and in-stor behaviour : a study of young and old consumers /
by: Syuhaily Osman
Published: (2008) -
An experimental study on the humour effect and mood-congruent memory among IIUM students /
by: Tunku Saraa-Zawyah Tunku Badli
Published: (2013) -
Mood and modality choices in Obama and Najib's economic speeches : a systemic functional perspective /
by: Juliazilah Junit
Published: (2015) -
Examining the relationship between demographic variables, personal values and attitudes towards various aspects of advertising : a comparative study between Vietnamese and Malaysia consumers /
by: Nguyen, Thai Hang
Published: (2008) -
A genre-based study of moves analysis and layout in car print advertisement /
by: Nurulain Abdullah
Published: (2014)