Niche market and customer analysis for the introduction of a potential new pharmaceutical product in peninsular Malaysia /
Saved in:
Main Author: | Jeyalakshmi Rajan |
---|---|
Format: | Thesis Book |
Language: | English |
Published: |
2002.
|
Subjects: | |
Online Access: | http://studentsrepo.um.edu.my/id/eprint/2643 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Feasibility study on the introduction of a new brand of industrial filter into the Malaysian market /
by: Quek, Suan Fuan
Published: (1992) -
New product adoption : a case study of general practioners in Malaysia /
by: Lee, Hui Chuen
Published: (1998) -
The R & D marketing interface in the new product development process of a high-tech company : a case study /
by: Ong, Chiek Ting
Published: (1994) -
The marketing strategy of branded prescription drugs in the light of generic drug development : a case study /
by: Selvamahesan K. Selvarajah
Published: (1993) -
Assessing and managing the impact of technical and market risks on the commercial success of new product /
by: Muttalib, Sekoni Abiola
Published: (2009)