Kum, D. (2003). The interplay between product concept and brand personality: Effects on inferences and brand extensions.
Chicago Style (17th ed.) CitationKum, Doreen. The Interplay Between Product Concept and Brand Personality: Effects on Inferences and Brand Extensions. 2003.
MLA (8th ed.) CitationKum, Doreen. The Interplay Between Product Concept and Brand Personality: Effects on Inferences and Brand Extensions. 2003.
Warning: These citations may not always be 100% accurate.