Kum, D. (2003). The interplay between product concept and brand personality: Effects on inferences and brand extensions.
توثيق أسلوب شيكاغو (الطبعة السابعة عشر)Kum, Doreen. The Interplay Between Product Concept and Brand Personality: Effects on Inferences and Brand Extensions. 2003.
توثيق جمعية اللغة المعاصرة MLA (الطبعة الثامنة)Kum, Doreen. The Interplay Between Product Concept and Brand Personality: Effects on Inferences and Brand Extensions. 2003.
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