The interplay between product concept and brand personality : effects on inferences and brand extensions /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
2003.
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| Subjects: | |
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| LEADER | 00850cam a2200205 a 4500 | ||
|---|---|---|---|
| 001 | u696220 | ||
| 003 | SIRSI | ||
| 008 | 040525s2003 si a v 00 0 eng m | ||
| 040 | |a UMM | ||
| 090 | |a HD31 |b NUSP 2003 Kum | ||
| 100 | 1 | 0 | |a Kum, Doreen. |
| 245 | 1 | 4 | |a The interplay between product concept and brand personality : |b effects on inferences and brand extensions / |c Kum Doreen. |
| 260 | |c 2003. | ||
| 300 | |a xi, 224 leaves : |b ill. ; |c 30 cm. | ||
| 502 | |a Thesis (Ph.D.) -- Dept. of Marketing, Faculty of Business Administration, National University of Singapore, 2003. | ||
| 504 | |a Bibliography: leaves 150-164. | ||
| 650 | 0 | |a Brand name products |x Marketing. | |
| 948 | |a 25/05/2004 |b 25/05/2004 | ||
| 596 | |a 1 | ||
| 999 | |a HD31 NUSP 2003 KUM |w LC |c 1 |i A511292210 |d 21/8/2010 |e 21/8/2010 |f 23/8/2005 |g 1 |l B_KOM4 |m P01UTAMA |n 2 |r Y |s Y |t TESIS |u 1/4/2005 |o .PUBLIC. BKOM 4 : 43675 | ||