The interplay between product concept and brand personality : effects on inferences and brand extensions /

محفوظ في:

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Kum, Doreen
التنسيق:	أطروحة كتاب
اللغة:	English
منشور في:	2003.
الموضوعات:	Brand name products > Marketing.
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!

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