On the meaning of imagination : conceptualization and measurement of advertisement-evoked imagination scale /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
2002.
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| Subjects: | |
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| LEADER | 00906cam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | u696608 | ||
| 003 | SIRSI | ||
| 008 | 040526s2002 si a v 00 0 eng m | ||
| 035 | |a ADB-5997 | ||
| 040 | |a UMM | ||
| 090 | |a HD31 |b NUSP 2002 Ike | ||
| 100 | 0 | 0 | |a Ike Janita Dewi. |
| 245 | 1 | 0 | |a On the meaning of imagination : |b conceptualization and measurement of advertisement-evoked imagination scale / |c Ike Janita Dewi. |
| 260 | |c 2002. | ||
| 300 | |a vii, 178, 23, [36] leaves : |b ill. ; |c 30 cm. | ||
| 502 | |a Thesis (Ph.D.) -- Dept. of Marketing, School of Business, National University of Singapore, 2002. | ||
| 504 | |a Bibliography: leaves [170]-178. | ||
| 650 | 0 | |a Advertising |x Marketing. | |
| 650 | 0 | |a Imagination. | |
| 948 | |a 17/06/2004 |b 17/06/2004 | ||
| 596 | |a 1 | ||
| 999 | |a HD31 NUSP 2002 IKE |w LC |c 1 |i A511289457 |d 11/8/2008 |e 11/8/2008 |f 24/8/2006 |g 1 |l B_KOM4 |m P01UTAMA |n 1 |r Y |s Y |t TESIS |u 27/7/2005 |o .PUBLIC. BKOM 4 : 43672 | ||