Life events, stress and consumer behaviour : an analysis of consumption-related lifestyles, brand and patronage preferences among older adults in Malaysia /

Life events, stress and consumer behaviour : an analysis of consumption-related lifestyles, brand and patronage preferences among older adults in Malaysia /

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Bibliographic Details
Main Author: Ong, Fon Sim
Format: Thesis Book
Language:English
Published: 2003
Subjects:
Consumer behavior > Malaysia.
Consumers' preferences > Malaysia.
Consumption (Economics) > Malaysia.
Brand choice > Malaysia.
Lifestyles > Malaysia.
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Description
Physical Description:xiv, 259 leaves ; 29 cm.
Bibliography:Bibliography: leaves 204-231.

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