Lifestyle and demographic profiles of ethnocentric and non-ethnocentric consumers in urban Malaysia /

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Bibliographic Details
Main Author: Wong, Heng Wai
Format: Thesis Book
Language:English
Published: 2002.
Subjects:
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100 1 0 |a Wong, Heng Wai. 
245 1 0 |a Lifestyle and demographic profiles of ethnocentric and non-ethnocentric consumers in urban Malaysia /  |c Wong Heng Wai. 
260 |c 2002. 
300 |a iv, 83 leaves :  |b ill. ;  |c 30 cm. 
502 |a Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2002. 
504 |a Bibliography: leaves 67-74. 
650 0 |a Consumer behavior  |z Malaysia. 
650 0 |a Ethnocentrism  |z Malaysia 
710 2 0 |a Universiti Malaya.  |b Fakulti Perniagaan dan Perakaunan. 
948 |a 29/09/2004  |b 29/09/2004 
596 |a 1 19 
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999 |a HF1008 UM 2002 WON  |w LC  |c 1  |i A511853588  |d 8/6/2005  |f 8/6/2005  |g 1  |l STACKS  |m P19KOTA  |r Y  |s Y  |t TESIS  |u 8/6/2005