Brand loyalty and purchase intention in Malaysian automotive industry /

Saved in:

书目详细资料
主要作者:	Leong Wei Yuen
格式:	Thesis 图书
语言:	English
出版:	2003.
主题:	Automobile industry and trade > Malaysia. Brand loyalty > Malaysia.
标签:	添加标签没有标签, 成为第一个标记此记录!

相似书籍

A study of brand switching behaviour among Malaysian car owners /
由: Rini Handayani Indah Pascawati
出版: (2007)

Brand loyalty on sport shoes purchase : a Malaysian perspective
由: Chong, Justin
出版: (2000)

Factors affecting brand loyalty among Malaysian consumers in their choice of mobile phone brands /
由: Lew, Bel Lee Peng
出版: (2010)

Brand awareness, usage & purchase patterns of hair shampoo : a consumer behavior perspective /
由: Tong, Siew Fong
出版: (2000)

Consumer perceptions of brand loyalty towards ethnocentrism in Malaysia /
由: Foo, Choi Wan
出版: (2007)

Role of brand personality and consumer brand identification on hypermarket brand evaluation and loyalty development among Malaysian customers
由: Nikhashemi, Seyed Rajab
出版: (2015)

Intervening role of loyalty reward programs and E-word-of-mouth on smartphone brand loyalty in Malaysia
由: Mohammadi, Alireza
出版: (2019)

The brand equity aproach to marketing of Malaysian palm products /
由: B. Kamaleswari
出版: (2009)

Antecedents of brand loyalty in the commercial airline industry : a case study in the Malaysian context /
由: Mustapha, Hadj Smail
出版: (2013)

Developing a framework of Muslim consumer religiosity, brand preferences and purchase intention of halal food products in Malaysia / Johari Abdullah
由: Abdullah, Johari
出版: (2023)

The effects of technology anxiety and brand trust on the relationship between brand management's elements and brand loyalty: Malaysian car consumer's perspective

Consumer perceptions towards fashion retailer loyalty programs and their impact on consumer loyalty /
由: Tee, Yee Hsia
出版: (2009)

Influences of customer-based brand equity and destination competitiveness on destination loyalty in Malaysia
由: Wong, Philip Pong Weng
出版: (2014)

Customers satisfaction and loyalty for mobile service providers /
由: Hassan, Kamaludin Dahir
出版: (2007)

Virtual brand personality, customer satisfaction and brand loyalty in online banking industry /
由: Ong, Khian Sin
出版: (2009)

Preference of global versus local brand in consumer purchase intention : a study in cosmetic industry in Malaysia /
由: Kavitha Palaniappan
出版: (2008)

Consumers acceptance and brand awareness toward Bumi Hijau products / Izuati Ahmad@Taufik Abdul, Malek Mohamed and Mohd Sharom Talib
由: Ahmad@ Taufik, Izuati, et al.
出版: (2008)

Factors influencing outsourcing success in Malaysian automotive industry : the roles of degree of outsourcing and parterner's compatibility /
由: Latif, Kashif
出版: (2019)

The mediating role of customer satisfaction towards customer loyalty in the motor takaful industry in Malaysia /
由: Lim, Ka Bian
出版: (2016)

A situational analysis on a local automotive franchise holder /
由: Randhill Singh
出版: (2007)

The automobile industry in Malaysia : its taxation and market trends /
由: Khadijah Mohd Isa
出版: (2004)

The effects of emotional value, social value and sensory appeal value to mall repatronage intention in Kota Kinabalu, Sabah context / Fasihah Farhanah Ahmad Farrid
由: Ahmad Farrid, Fasihah Farhanah
出版: (2022)

Customer service quality as a competitive strategy in the Malaysian automotive industry /
由: Tan, Alex Thiam Keat
出版: (1998)

The effects of online review towards hotel intention / Nabilah Asraf Panchu and Nurbatrisyia Daud
由: Asraf Panchu, Nabilah, et al.
出版: (2019)

Implementation of process modeling and simulation using IDEF0 in Malaysian automotive industry /
由: Turki, Abdullah Nasser
出版: (2011)

Environmental testing standard in Malaysian automotive industry: a case study of the vehicle component electrical door control module / Nurul Hayati Abdul Wahid.
由: Abdul Wahid, Nurul Hayati
出版: (2013)

Country branding and residency choice /
由: Soo, Mei Wan
出版: (2008)

The influence of instafamous characteristics on brand image /
由: Nik Ridhuwan Ilya Ilyas
出版: (2020)

Survey on the factors contributing to the intention to sell local SME products by T’Shoppe operators / Zuraina Ahmad, Shahbudin Usop and Nik Muhammad Nasuha Nik Razin
由: Ahmad, Zuraina, et al.
出版: (2013)

Entry of Proton and perodua into the Indian passenger car market : a study from the marketing perspective /
由: Dilip Singh Mutum
出版: (2000)

Industrial marketing and branding : determinants of brand sensitivity on organizational buying decisions : study on the construction materials industry in Malaysia /
由: Hong, Kai Kuan
出版: (2012)

Private Label Brand : factors influencing purchase preferences in hypermarkets in Klang Valley, Malaysia /
由: Choo, Wee Li
出版: (2007)

Halal brand and purchase intention of Halal processed food in Malaysia: the Influence of brand theory and religious commitment / Mahdi Borzooei
由: Borzooei, Mahdi
出版: (2015)

A study of consumers' global brand attitudes in Malaysia /
由: Cheah, Yee Nin
出版: (2011)

Developing Consumer-Based Service Brand Equity (CBSBE) : an airline industry perspective /
由: Sarker, Md Moniruzzaman

Employees' brand commitment in the service industry : luxury hotel chains in Malaysia /
由: Cheng, Siew Yee
出版: (2011)

Factors affecting brand equity of carbonated soft drinks industry : a study of Coca-Cola and Pepsi from Malaysian youth perspective /
由: Rownak, Ruhi
出版: (2019)

Inclusion of kenaf as bio-material component in sustainable manufacturing in Malaysian automotive industry
由: Amir Mustafa, Amira Mas Ayu
出版: (2019)

A study of brand preference and its relationship to brand purchase /
由: Ng, Kam Weng
出版: (1991)

Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group