Physicians' responses to marketing strategies of pharmaceutical companies in Malaysia /

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Bibliographic Details
Main Author: Lam, Chee Peng
Format: Thesis Book
Language:English
Published: 2004.
Subjects:
Online Access:http://studentsrepo.um.edu.my/id/eprint/1468
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502 |a Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2004. 
504 |a Bibliography:leaves 38-41. 
650 0 0 |a Pharmaceutical industry  |z Malaysia  |x Marketing. 
650 0 0 |a Physicians  |z Malaysia  |x Attitudes. 
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