Retailer corporate branding : internet and high street compared /

Retailer corporate branding : internet and high street compared /

محفوظ في:

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Syarifah Faridah Syed Alwi
التنسيق:	أطروحة كتاب
اللغة:	English
منشور في:	2006.
الموضوعات:	Brand name products > Management > Case studies. Retail trade > Management. Brand name products > Marketing. Corporate image.
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!

مواد مشابهة

The celebrity endorser effects : an examination of source characteristics on brand image building for consumer goods products
بواسطة: Phang, Ing
منشور في: (2001)

Consumer evaluation of brand extensions
بواسطة: Ning, Jessie Ting Ay
منشور في: (2000)

The interplay between product concept and brand personality : effects on inferences and brand extensions /
بواسطة: Kum, Doreen
منشور في: (2003)

Corporate characters of international retailers in Malaysia /
بواسطة: Nuryusmawati Mohd Yusof
منشور في: (2006)

The effects of brand extension on original brand associations /
بواسطة: Liau, Janet Su Shyan
منشور في: (1996)

Challenges facing Malaysian e-commerce companies in establishing global brands /
بواسطة: Noor Azli Othman
منشور في: (2001)

Explicating meanings of counterfeit branded fashion goods consumption through phenomenological lens among young adult consumers
بواسطة: Rosely, Nurhidayah
منشور في: (2021)

Country branding and residency choice /
بواسطة: Soo, Mei Wan
منشور في: (2008)

Factors affecting private label brand purchases /
بواسطة: Helen Dharmaraj
منشور في: (2007)

Relationships between sex appeal, attitude towards advertisement, brand and purchase intention on luxury fashion
بواسطة: Zahari, Nurfareena
منشور في: (2019)

A study of consumers' global brand attitudes in Malaysia /
بواسطة: Cheah, Yee Nin
منشور في: (2011)

Penggunaan kata nama dalam penjenamaan produk makanan dan minuman di Malaysia
بواسطة: Wahidon, Muhamad Nur Firdaus
منشور في: (2015)

The impact of word-of-mouth sources on the relationship between brand knowledge and brand trust /
بواسطة: Ang, Chuan Lock
منشور في: (2016)

The role of the ethical brand and its effect on industrial buyers' responses /
بواسطة: Sulaiman
منشور في: (2010)

Customer-based brand equity of the sportswear market in Malaysia /
بواسطة: Emilia Rosemera Uzir
منشور في: (2010)

The brand equity aproach to marketing of Malaysian palm products /
بواسطة: B. Kamaleswari
منشور في: (2009)

The influence of instafamous characteristics on brand image /
بواسطة: Nik Ridhuwan Ilya Ilyas
منشور في: (2020)

Relationship between features of spokes-character and brand trust of consumers
بواسطة: Bidin, Hernani
منشور في: (2018)

Marketing and non-marketing mix factors and brand equity : the case of Malaysian household electrical appliances /
بواسطة: Norjaya Mohd. Yasin
منشور في: (2004)

Corporate characters of hotels in Malaysia /
بواسطة: Mozard Mohtar
منشور في: (2006)

Assessing the corporate character scale on selected mobile phone companies in Malaysia /
بواسطة: Dzamir Elyas
منشور في: (2007)

Private Label Brand : factors influencing purchase preferences in hypermarkets in Klang Valley, Malaysia /
بواسطة: Choo, Wee Li
منشور في: (2007)

The influence of country of origin and marketing mix on overall halal brand equity /
بواسطة: Ahmad Sabri bin Yusuff
منشور في: (2017)

Corporate brand experience : its relationship with corporate brand atributes, corporate image, customer satisfaction and customer loyalty in an online setting /
بواسطة: Zalfa Laili Hamzah

Employees' brand commitment in the service industry : luxury hotel chains in Malaysia /
بواسطة: Cheng, Siew Yee
منشور في: (2011)

Market orientation and brand performance relationship : the role of brand orientation and competitive intensity /
بواسطة: Mazuri Abd Ghani

Protection of well-known trade marks in Malaysia : the need for an anti-dilution law /
بواسطة: Tay, Pek San

Developing Consumer-Based Service Brand Equity (CBSBE) : an airline industry perspective /
بواسطة: Sarker, Md Moniruzzaman

The effects of technology anxiety and brand trust on the relationship between brand management's elements and brand loyalty: Malaysian car consumer's perspective

A study on the problem packaging design of local traditional cookies case study: Biskut Kelapa Mama / Nur Syakira Mohd Rashid
بواسطة: Mohd Rashid, Nur Syakira
منشور في: (2018)

Internal branding as a predictor of employee brand commitment : role of perceived organizational support and employee engagement /
بواسطة: Malik, Haider Ali

Modelling factors influencing brand experience and its consequences on Malaysia’s national automotive brands / Wan Nadiah Mohd Nadzri
بواسطة: Mohd Nadzri, Wan Nadiah
منشور في: (2017)

Factors influencing the brand awareness towards Malaysian National News Agency (BERNAMA). “A case study in Wangsa Maju, Kuala Lumpur” / Nur Masturina Omar
بواسطة: Omar, Nur Masturina
منشور في: (2011)

A study on the factors that influence corporate reputation at university: A case study at University Malaysia Kelantan / Mohd Faizul Mohd Nor
بواسطة: Mohd Nor, Mohd Faizul
منشور في: (2011)

Evaluating brand personality of Milo towards customers’ brand loyalty / Mohammad Raffi Fhidzon and Muhammad Mawardi Masling
بواسطة: Fhidzon, Mohammad Raffi, وآخرون
منشور في: (2019)

Corporate branding of a leading Malaysian Telco : the perception of internal and external stakeholders /
بواسطة: Nadesson Pillai N.Radhakrishnan
منشور في: (2007)

The impact of corporate rebranding on organisation's market value : Malaysian perspective /
بواسطة: Ee, Mei Chin
منشور في: (2011)

Brand loyalty on sport shoes purchase : a Malaysian perspective
بواسطة: Chong, Justin
منشور في: (2000)

Branded product design : combining evolutionary algorithms and shape grammars /
بواسطة: Mei, Choo Ang
منشور في: (2007)

A study on the effectiveness of marketing strategy implemented by Pesakabumi Industries Sdn. Bhd. / Najdah Abd Aziz
بواسطة: Abd Aziz, Najdah
منشور في: (1999)

Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group